Your Privacy Matters

Privacy Policy

Last updated: 4^th August 2026

Tower Kitchens respects your privacy and is committed to protecting your personal information. This policy explains what information we collect, how we use it, who we may share it with and the rights available to you.

1. Who we are

Tower Kitchens is the data controller responsible for the personal information described in this policy.

Tower Kitchens Ltd
Unit 2C, Standon Business Park, Standon, Hertfordshire, SG11 1PH
‍Company number: 10215240

Website: www.towerkitchens.com
Email: Contact Us
Telephone: 01992 374 210

For questions, requests or complaints relating to your personal information, please use the contact details above.

2. Information we collect

The information we collect depends on how you contact us and the services you ask us to provide.

Information you provide to us

When you contact us, complete a website form, arrange a showroom visit or design consultation, request a quotation or become a customer, we may collect:

your name;
email address;
telephone number;
postal address or project address;
company name and business details, where applicable;
whether you are a homeowner, developer, architect or other customer type;
property and room information;
the number of properties involved;
your preferred showroom, appointment date or consultation details;
your project stage and anticipated timescales;
information about your design preferences, requirements and budget;
drawings, plans, photographs or other project documents;
the content of messages and correspondence;
your marketing preferences; and
any other information you choose to provide.

Please do not provide sensitive personal information unless it is genuinely necessary for us to understand or accommodate your requirements.

Information collected automatically

When you visit our website, certain technical information may be collected automatically, including:

your IP address;
browser and device type;
operating system;
approximate geographic area;
referring website or search engine;
pages visited and time spent on them;
links or buttons used; and
the date and time of your visit.

Some of this information is collected only where you have accepted analytics cookies.

We may also receive information when you contact us by telephone, email, in person, through a professional adviser or through another person involved in your project.

3. How we use your information

We may use your personal information to:

respond to an enquiry;
discuss your project and requirements;
arrange a showroom visit, consultation or appointment;
prepare designs, specifications, estimates and quotations;
supply and install kitchens, appliances, worktops and related products;
manage an ongoing project or customer relationship;
communicate with you about appointments, deliveries, installation and aftercare;
process payments and maintain financial records;
provide customer support and deal with complaints;
protect our website, systems, staff and business;
maintain appropriate business and project records;
understand how visitors use our website and improve its content and performance;
send marketing communications where you have agreed to receive them or where otherwise permitted by law; and
comply with our legal, regulatory, accounting and insurance obligations.

We do not use personal information collected through the website to make solely automated decisions that have legal or similarly significant effects.

4. Our lawful bases for using your information

UK data protection law requires us to have a lawful basis for processing personal information. Depending on the circumstances, we rely on:

Steps before entering into a contract

We use this basis when you ask us to discuss a project, arrange a consultation, prepare a design or provide a quotation.

Performance of a contract

We use this basis where processing is necessary to supply products or services, manage a project or fulfil our agreement with you.

Legitimate interests

We may process information where it is reasonably necessary for our legitimate business interests, provided those interests are not overridden by your rights.

These interests include:

responding to customers and providing an effective service;
administering and improving our website;
securing our systems and preventing misuse;
managing our business and customer relationships;
maintaining appropriate records; and
establishing, exercising or defending legal claims.

Legal obligations

We may process and retain information where necessary to comply with tax, accounting, consumer protection, health and safety or other legal requirements.

Consent

We rely on consent where required, including for optional marketing communications and non-essential analytics cookies. You may withdraw your consent at any time.

Withdrawing consent does not affect processing that took place before it was withdrawn.

5. Website enquiry forms

Our website provides several types of enquiry form, including:

Discuss Your Project;
Book a Showroom Visit;
Book a Design Consultation; and
General Enquiry.

The information requested will depend on the enquiry type you select.

We use Form Data to receive and process website form submissions. Information entered into a form is therefore transmitted through Form-Data’s systems before being delivered to Tower Kitchens.

You can read Form-Data’s Privacy Notice for further information.

The privacy acknowledgement on our forms confirms that you have been given access to this policy. It is not used as consent for unrelated marketing.

Any marketing option is separate and optional. Declining marketing does not prevent you from submitting an enquiry or receiving a response.

6. Google Analytics

We use Google Analytics to understand how visitors use our website. This may include information about:

the pages visited;
the approximate source of the visit;
the type of device and browser used;
general interaction with the website; and
the length and sequence of visits.

Google Analytics uses cookies and similar technologies. These analytics technologies will not be activated unless you accept analytics cookies through our cookie controls.

Google Analytics data is used to produce reports and improve the website. We do not use it to identify individual visitors, and we do not send names, email addresses, telephone numbers or form contents to Google Analytics.

Google states that it does not log or store the IP addresses of users located in the UK or European Economic Area when collecting Google Analytics data.

You can find further information in Google’s Privacy Policy and install the Google Analytics opt-out browser add-on if required.

7. Google Search Console

We use Google Search Console to monitor how our website appears and performs within Google Search.

Search Console provides information such as:

search terms that resulted in the website appearing;
impressions and clicks;
average search positions;
indexed pages; and
technical website issues.

Search Console is not used by Tower Kitchens to identify individual website visitors and does not ordinarily place tracking cookies through our website. Google limits some Search Console information to protect search-user privacy.

8. Cookies and similar technologies

Cookies are small text files stored on your device when you visit a website. Similar technologies, such as local storage, may also be used to remember preferences or support website functionality.

We divide the technologies used on our website into the following categories:

Strictly necessary technologies

These are required for the website or its privacy controls to function correctly. They may include a cookie or local-storage entry that remembers your cookie choices.

Strictly necessary technologies do not require consent, but we still provide information about them.

Analytics cookies

Analytics cookies help us understand how visitors use the website so we can improve its content, performance and navigation.

We use the following Google Analytics cookies where analytics have been accepted:

_ga — Google Analytics: Distinguishes website visitors for statistical reporting — Up to two years.
_ga_<container-id> — Google Analytics: Maintains session information for a particular Analytics property — Up to two years.

The precise Analytics cookie name includes an identifier associated with our Google Analytics property.

We do not currently use cookies for behavioural advertising or cross-site advertising through this website. If this changes, we will update this policy and obtain the required consent before activating them.

9. Managing your cookie choices

When you first visit the website, you can accept or decline non-essential cookies.

You can review or change your choices at any time by selecting Cookie Preferences in the website footer.

Rejecting analytics cookies will not prevent you from using the main features of the website or submitting an enquiry.

You can also remove existing cookies through your browser settings. The method varies between browsers and devices.

10. Who we share information with

We do not sell personal information.

Where necessary, we may share information with:

Form Data, which processes website form submissions;
our website hosting, email, backup and IT service providers;
designers, installers, manufacturers, suppliers, appliance providers and other contractors involved in delivering your project;
Google, when you accept Google Analytics;
accountants, insurers, legal advisers and other professional advisers;
payment providers and financial institutions;
government departments, regulators, courts or law-enforcement bodies where required by law; and
a prospective buyer or successor if Tower Kitchens undergoes a sale, restructuring or transfer of ownership.

We only provide service providers with information reasonably necessary to perform their work. They must handle it securely and in accordance with applicable data protection requirements.

11. International transfers

Some service providers, including Google and Form Data, may process information outside the United Kingdom.

Where personal information is transferred internationally, we take reasonable steps to ensure that appropriate legal safeguards are in place. These may include UK adequacy regulations, recognised contractual protections or another lawful transfer mechanism.

12. How long we keep information

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected.

Our normal retention periods are:

unsuccessful enquiries and quotations: up to 24 months after the last meaningful contact;
customer, design and project records: up to six years after project completion or the end of the customer relationship;
invoices, payment and accounting records: normally six years, where required for tax and accounting purposes;
marketing records: until you withdraw consent, unsubscribe or the information is no longer required;
records of consent or objections: for as long as reasonably necessary to demonstrate that your preferences have been respected; and
Google Analytics event-level data: according to the retention period configured within our Google Analytics account.

Information may be retained for longer where necessary to comply with a legal obligation, resolve a dispute, respond to a complaint or establish, exercise or defend a legal claim.

When information is no longer required, it will be deleted, anonymised or securely destroyed.

13. Security

We use reasonable administrative, organisational and technical measures to protect personal information against unauthorised access, loss, alteration, disclosure or misuse.

These measures include encrypted website connections, access controls, password protection, software maintenance and appropriate restrictions on who can access customer information.

However, no internet transmission or electronic storage system can be guaranteed to be completely secure.

14. Your data protection rights

Depending on the circumstances and the lawful basis relied upon, you may have the right to:

ask for confirmation that we process your personal information;
request a copy of the information we hold about you;
have inaccurate or incomplete information corrected;
request deletion of your information;
request that processing be restricted;
object to processing based on legitimate interests;
object at any time to direct marketing;
withdraw consent;
receive certain information in a portable format; and
complain about how your information has been handled.

Some rights are subject to legal conditions and exemptions. For example, we may need to retain information where required by law or for an ongoing legal claim.

To exercise a right, contact us We may need to ask for information that confirms your identity before responding.

15. Data protection complaints

If you have concerns about how we have handled your personal information, please contact us so we have an opportunity to investigate and resolve the matter.

We will acknowledge a data protection complaint within 30 days and will keep you informed while it is being investigated.

You also have the right to complain to the Information Commissioner’s Office:

Information Commissioner’s Office
Website: www.ico.org.uk
Telephone: 0303 123 1113

16. Marketing communications

We may send marketing communications where you have asked to receive them or where we are otherwise permitted to do so by law.

You can unsubscribe at any time by:

using the unsubscribe option contained in a marketing email; or
contacting us.

We may still send non-marketing communications relating to an enquiry, appointment, quotation, order, project or other service you have requested.

17. External websites

Our website may contain links to manufacturers, suppliers, social-media platforms or other external websites.

Those websites are operated independently and have their own privacy and cookie policies. Tower Kitchens is not responsible for how an external website collects or uses information.

18. Children

Our products and services are not directed at children, and we do not knowingly use the website to collect personal information from children.

If you believe that a child has provided personal information to us, please contact us so that we can investigate and take appropriate action.

19. Changes to this policy

We may update this policy to reflect changes to our website, services, providers or legal obligations.

The latest version will be published on this page, and the date at the top will show when it was last updated.

20. Contact us

For questions about this policy, requests concerning your personal information or data protection complaints, contact:

Tower Kitchens Ltd
Unit 2C, Standon Business Park, Standon, Hertfordshire, SG11 1PH
Website: www.towerkitchens.com
Email: Contact Us
Telephone: 01992 374 210